Treats for Pets & Vets
Treats for Pets & Vets is a year-round engagement program that celebrates veterinary teams while creating a simple, feel-good moment for pet parents in clinic. The experience pairs a physical in-hospital display with a digital platform where pet parents can submit short thank-you notes recognizing the care their pets receive. Once approved, these messages are shared with the hospital team and showcased in a kudos-style digital board—fostering appreciation, strengthening relationships, and building a sense of community.
The visual identity I created is designed to feel vibrant, bold, and approachable— yet still polished and credible within a veterinary environment.
LOGO EXPLORATION
These logo concepts explore a range of visual expressions for Treats for Pets & Vets, each balancing warmth, approachability, and in-hospital credibility. Every direction interprets the spirit of shared treats and appreciation in a distinct way, using pet-driven iconography such as bones, paws, hearts, and silhouettes to reinforce the emotional core of the program. These concepts demonstrate how the identity can remain clear, versatile, and effective across display, print, and digital touch-points.
FINAL LOGO
The selected logo features a flowing script wordmark that creates a warm, friendly tone. Its soft curves make the program feel approachable and welcoming within hospital environments. The angled “for Pets & Vets” introduces a sense of energy and movement, while the heart and paw icon clearly signal care and appreciation. Overall, the mark feels personal, inviting, and highly recognizable.
COLOR PALETTE
The color palette is designed as a cohesive system that feels both inviting and intentional. Golden tones subtly reference pet treats and feel warm and approachable, while forest green introduces a grounded quality that fits seamlessly within veterinary environments. A muted blue, reminiscent of hospital scrubs, adds a layer of trust and professionalism.
Overall, the palette balances playful warmth with clinical credibility—welcoming, expressive, and thoughtfully aligned to its setting.
ILLUSTRATIONS
These pet illustrations infuse the Treats for Pets & Vets identity with warmth, personality, and approachability. Built with organic shapes, soft lines, and a cohesive color palette, each pet feels distinct, friendly, and full of character. Together, they introduce a playful, human touch to the program while remaining refined and appropriate for in-hospital environments.
These veterinary illustrations emphasize the human connection at the heart of the program. Created with the same organic shapes and cohesive color palette, they feel warm, approachable, and authentic. Depictions of interaction between veterinary professionals and pets reinforce trust, compassion, and partnership—capturing moments of meaningful care in a playful, engaging way.
