Moda Health was a key sponsor of Shamrock Run Portland, and I was tasked with designing an engaging, on-site brand experience that would resonate with a large, community-driven audience.

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At the center of the concept was a simple but powerful prompt: “What inspires you to be better?” This question became the foundation for an interactive installation designed to invite reflection, participation, and connection. Attendees were encouraged to engage directly with a custom-designed wall, sharing personal motivations through handwritten notes and drawings. As the event unfolded, the wall evolved into a collective expression of inspiration—layered with diverse voices, stories, and moments of honesty.

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The design approach focused on creating something both visually compelling and emotionally engaging. The installation needed to draw people in from a distance, feel approachable at scale, and support organic interaction throughout the day. By blending bold, accessible typography with an open, flexible layout, the space allowed for continuous participation while maintaining a cohesive visual presence.

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More than just a branded environment, the experience transformed Moda’s footprint into a living, community-driven artifact—one that reinforced themes of health, personal growth, and shared motivation. It positioned the brand not just as a sponsor, but as an active participant in fostering meaningful connection and inspiration within the Portland community.